| Tufted Wool Rug |

A modern statement grounded in simplicity.

The Primal Rug is hand-tufted from 100% New Zealand wool, creating a soft, enduring texture that balances modern form with natural comfort. Designed for rooms that feel lived-in yet refined.

• Material: 100 % New Zealand wool

• Craftsmanship: Hand-tufted for long-lasting durability

• Texture: Smooth pile with a gentle, organic touch

• Use: Ideal for living rooms, lounge areas, or creative spaces

• Care: Vacuum lightly; avoid moisture and harsh cleaners

Warm minimalism at its finest—crafted to anchor your space in calm.